Fictional demo

Measured website activity

Analytics

Understand who arrives, how they find you and what they do next — without mixing this evidence with Search Console rankings.

Analytics has only been imported through 2026-08-30. New visits, including social promotion, will not appear until the next successful sync.

Customer journey · 2026-08-03 to 2026-08-30

How people reach and use your website

A measured path from acquisition source to visits, engagement and key events. Explore where attention arrives and where it continues.

01 · Arrived4,770sessions
02 · Engaged3,320engaged sessions
03 · Acted68key events
Source / mediumVisitsEngagedEvents
google / organicOrganic Search
2051514
instagram.com / referralOrganic Social
31221

These are aggregated GA4 metrics, not a person-by-person sequence: key events may include multiple actions in one visit. Instagram or Maps appears by name only if GA4 identifies it in source / medium; otherwise its visits remain in a broader channel or Direct. “Direct” can also mean that the referrer was unavailable.

Google Analytics 4 · read only

What visitors do after they arrive

Sessions, engagement, behavior and configured outcomes imported from the selected GA4 property.

Observed 2026-08-03 to 2026-08-30
Active users318

Distinct active visitors in the period

New users241

People visiting for the first time

Sessions4,770

Visits measured after arrival

Engagement rate69.6%

Sessions meeting GA4 engagement rules

Bounce rate30.4%

Sessions that were not engaged

Avg. session1m 36s

Average time per session

Views / session0.2

Pages and screens viewed per visit

Key events68

Configured outcomes observed by GA4

Social traffic

Organic Social: 780 Instagram visits are only identifiable when GA4 receives their source or campaign information.

780 sessions attributed
Sessions over timeLatest 30 observed days
Source: Google Analytics
61 sessions · 2026-09-1161 sessions · 2026-09-1261 sessions · 2026-09-1361 sessions · 2026-09-1461 sessions · 2026-09-1561 sessions · 2026-09-1661 sessions · 2026-09-1761 sessions · 2026-09-1861 sessions · 2026-09-1961 sessions · 2026-09-2061 sessions · 2026-09-2161 sessions · 2026-09-2261 sessions · 2026-09-2361 sessions · 2026-09-2461 sessions · 2026-09-2561 sessions · 2026-09-2661 sessions · 2026-09-2761 sessions · 2026-09-2861 sessions · 2026-09-2961 sessions · 2026-09-3061 sessions · 2026-10-0161 sessions · 2026-10-0261 sessions · 2026-10-0361 sessions · 2026-10-0461 sessions · 2026-10-0561 sessions · 2026-10-0661 sessions · 2026-10-0761 sessions · 2026-10-0861 sessions · 2026-10-0961 sessions · 2026-10-10

Landing pages receiving visits

  1. /zapatos-comodos1,770
  2. /870
  3. /coleccion-otono780
  4. /botines-piel600
  5. /tienda-palma420

Acquisition channels

  1. Organic Search1,770
  2. Direct870
  3. Organic Social780
  4. Paid Search600
  5. Referral420
  6. Email330

Traffic acquisition

Where visits come from

GA4 source, medium and channel for the observed sessions. Campaign names appear only when Google receives that information.

Attributed to Instagram31

Sessions GA4 identifies with an Instagram source. Not a count of all promoted-post clicks.

Instagram · Paid Social0

Only sessions GA4 explicitly classifies as paid; an untagged promotion may appear elsewhere.

Instagram · key events1

Configured GA4 outcomes attributed to those Instagram sessions.

GA4 source report · 2026-08-03 to 2026-08-30
Source / mediumGA4 channelCampaignSessionsEngagedKey events
google / organicOrganic Search—2051514
instagram.com / referralOrganic Social—31221

No new tracking link is needed to see traffic that GA4 can attribute to Instagram. Without campaign tagging, however, GA4 cannot reliably separate your boosted post from ordinary Instagram visits; some visits may also be classified as Direct or another source.

Audience and context

Who is visiting

Audience dimensions returned by GA4 for the same reporting period. Values can be withheld by Google privacy thresholds.

Countries

Location of observed activity

  1. Spain
    184 users
  2. United Kingdom
    54 users
  3. Germany
    29 users

Browser language

Browser or device setting

  1. Spanish
    171 users
  2. English
    119 users
  3. German
    21 users

Devices

Device category used

  1. mobile
    198 users
  2. desktop
    111 users
  3. tablet
    9 users

Browsers

Browser used to visit

  1. Chrome
    192 users
  2. Safari
    93 users
  3. Firefox
    21 users

Age brackets

Google demographics, when available

  1. 35-44
    51 users
  2. 45-54
    39 users
  3. 25-34
    31 users

Gender

Google demographics, when available

  1. female
    68 users
  2. male
    57 users